Specsavers in Melksham held an official re-opening and fundraising day on Saturday 7 June.
Customers who visited the store at 29 Bank Street, were greeted by a giant ear and a store decked out in balloons to celebrate its new look and raise vital funds for a local charity.
Staff sold home-made cakes in return for customer donations and also carried out specs MOTs (cleaning) to raise money for the Wiltshire Blind Association, and even received donations from passersby.
Rainbows Face Painting also visited the store to transform younger customers into their favourite characters.
Julie Burrage, store manager said: ‘It was a hugely successful day, with lots of support from both our customers and other shoppers. The giant ear went down really well with children, as well as the cakes, and we enjoyed welcoming the Wiltshire Blind Association into the store.’
Better customer environment
The store’s aesthetic changes include: new flooring throughout, new paint scheme and upgraded furniture in the testing rooms and offices.
The Wiltshire Blind Association was established more than 90 years ago for servicemen blinded during the Great War. They currently support more than 1,500 registered blind and partially sighted people throughout Wiltshire to live life as full as possible by providing regular support and a range of drop-in sessions and social clubs.