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Why are Specsavers hearing aids cheaper than other companies?

I had an hearing test with Boots and I have been advised a full in-the-canal type pair of hearing aids will cost from ?2300 for a 12 channel instrument up to ?3000 for the top of the range 20 channel model?I have seen on your website that you offer a similar invisible aid in you best range for ?1995 could you please advise how this compares with the above. Is it a Specsavers own brand?

Answer: 

All hearing aids from Specsavers are offered on a 'two for the price of one' basis, including both our own 'advance' range and those from the world's leading manufacturers. We passionately believe that our customers should receive the best value hearing care possible which means not paying more than is absolutely necessary for the products required to improve their quality of life. Book an appointment at your local Specsavers Hearing Centre where the audiologist will discuss all of the options available.

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