Award-Winning Creative Team at Specsavers Helps Employers Communicate Eyecare Benefits to Staff

Award-Winning Creative Team at Specsavers Helps Employers Communicate Eyecare Benefits to Staff

March 2014

The award-winning team of creatives at Specsavers Corporate Eyecare has developed a highly visual and engaging booklet for employers to give to their staff to highlight eyecare benefits. The booklet, which is available either electronically or in printed format, covers all areas of eyecare from the health benefits of eyetests through to specific benefits offered to staff, including eyecare for safety, VDU and driving.

This is the latest addition to the toolkit to help employers communicate their eyecare benefits to employees. A range of posters and a sight app have both recently been launched. The booklet is highly impactful with eye-catching images and minimal text, to not only highlight all the excellent benefits that are offered, but also to ensure staff want to look at this booklet and read it.

Jim Lythgow, director of strategic alliances at Specsavers Corporate Eyecare said, ‘The benefits of eyecare are wide and far-reaching and we wanted to find a way to let staff know about them. Some staff may know they’re offered an eyetest from their employer, but they may not know the details, such as that the eyetest itself can detect a huge range of health conditions, or how easy it is to redeem their eyecare benefits – which have recently been made available electronically. In our experience, the more ways we help employers to get the message across, the better.’

To get a copy of the booklet, Specsavers Corporate Eyecare’s clients should contact their account manager or go to www.specsavers.co.uk/corporate

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