Specsavers Corporate Eyecare partner with The Licence Bureau to improve driver eyecare

November 2012

Specsavers Corporate Eyecare has partnered with The Licence Bureau to improve driver eyecare. Specsavers will offer a special deal for the Licence Bureau’s clients which will include £20 off glasses at Specsavers, a drivers’ pack to improve awareness about the importance of eyecare and driving, and - during Road Safety Week from 19-25 November - an additional 10% discount.

Research which The Licence Bureau has carried out among 10,000 drivers shows that 41% have not had their eyes tested in the last two years. Eye tests are recommended every two years and the Licence Bureau, who check the driving licences of drivers-at-work want to proactively help address this. Eyesight can deteriorate over time without the individual noticing and it’s particularly important for drivers to ensure they have good eyesight.

Malcolm Maycock, managing director for The Licence Bureau says: ‘‘We want to raise awareness of the importance of good eyesight for drivers and we’re very pleased to partner with Specsavers Corporate Eyecare to encourage more regular eye tests.’’

Suzanne Randall, corporate account manager for Specsavers Corporate Eyecare adds: ‘’We see this as a really important partnership, The Licence Bureau will play an integral part in helping us get the message directly to drivers about good eyesight and driving.’’

This is the second strategic partnership which Specsavers Corporate Eyecare has made to help raise the profile of this issue. In 2011 they joined forces with RSA to offer an eyecare solution to all drivers insured under RSA Motor Fleet policies.

Jon Sellors head of thought leadership at RSA - also partnered with the Licence Bureau - says: ‘‘It’s great that Specsavers Corporate Eyecare is forging these relationships and profiling this important issue in the fleet industry. Indeed, we have just implemented a policy internally that all drivers must have an eyetest every two years, so it’s an issue close to our heart.’’

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